Never Better

There’s never been a better time to innovate more and worry less.

More than ever before, technology has given us the ability to change the world. Not tomorrow. Not someday soon. Now.

Here’s to innovations big and small, and the technology that exists right now to make it all happen. When everything is securely connected, anything is possible.

By 2018 there will be more than 3.3 billion connected devices. Through the Internet of Things and connected infrastructures we are helping to make our cities smart.

What excites our team more than anything? The infinite possibilities for our partnerships. There’s never been a better time to change the world together. What are you waiting for?

Some of the world’s largest mines are using technology to keep workers out of harm’s way.

When crisis strikes, technology can be as important as food or water. It helps organize the displaced and connect them with loved ones.


Law firms need a mobile responsive presence.

Users are increasingly engaging with Websites via mobile channels.

That means law firms must adopt responsive Website designs to accommodate searches from any device.

Web design for attorneys and law firms.

[source: Centric Digital] In many ways, lawyers are servants of the people — they’re willing to bend in every direction at once to secure a victory for their clients. And as their client base increasingly searches for the best legal help using their smartphones, law firms are going to have to bend in that direction, too.

The law market is more saturated than it’s ever been, and contracts are often won or lost due to first impressions — not in person, mind you, but on a firm’s Website.

As 69% of potential clients use both mobile and PC to search for firms (and 74% will check out a law firm’s Website before making contact of any kind), customers expect a site to be fully optimized for any and all platforms.


According to, having a responsive Website design is the number-one most important design feature of any law firm’s site. Because firms can count on so many potential clients viewing their sites on their smartphones, they must demonstrate a perceptiveness to this trend and a willingness to cater to those interested parties.

Also very good to know: Google’s mobile search algorithms will more highly prioritize Websites in search results that are optimized for mobile platforms. And once users view a site on their smartphone, a responsive design will allow them to more easily view a firm’s team, cases, areas of expertise, and most importantly, contact information.

And just by doing the little things, like installing a ‘click-to-call’ feature, you move potential customers even closer to a conversion — or to put it literally, one touch away from a first introduction.

And to customers, there are often few differentiating factors between law firms, but a clean, responsive, and tech-savvy Website speaks volumes about a practice’s overall composure, and can mean an immediate win over another firm with a clunky, hard-to-use site.

Indeed, 72% of people who hire an attorney contact just one law firm in advance of their decision; if your Website manages to get a customer to call you up, it’s actually quite likely they will retain you for your services.


More than ever, law firms need to go digital. And to accomplish this, few are going it alone – instead, they’re partnering with industry leaders in digital transformation to ensure they’re best positioned to convert as many potential clients as possible.

At this juncture, there is no longer a question of whether law firms should transform their digital platforms – the question is when, and to what degree of effectiveness.



Ignite Your Ambition

Good is the enemy of great.

We Start Things

Each and every day our ideas and ambitions drive partnerships that change the pace of the marketplace and movements that take us all forward.

Fueling Ambition

People, products and services that are as ambitious as you are.


Information, communication and analytics. Our data, intelligence and consultative services help you become master of them all.


Nasdaq offers capital raising solutions to more than 3,500 companies around the globe representing more than $9.1 trillion in total market value.

We Make Things

Technologies and solutions that make markets more efficient and connected.

Investor Relations

The next generation of IR websites is here… helping you improve the user experience for your audience and simplify content management for your team.


Our trading platforms are core to our identity and support global equities, options, futures, fixed income, fx, commodities, derivatives and structured products.

Day to Day Ambition

The culture here is reflective of the dynamic entrepreneurship and exciting companies that we work with.


Technology that powers the world’s market operators, and listed and private corporations.


A Strong Brand is Important for Your Small Business

business woman meeting

Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. So what exactly is a brand?

The short answer is: everything.

A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. When all of these parts of the business are working well, the overall brand tends to be healthy. On the flip side, we all probably know a company that offers excellent products or services, but has a tarnished brand due to poor customer service.

Let’s take a look at the important ways a strong brand impacts your business:

1. Branding Improves Recognition

One of major components of your brand is your logo. Think of how we instantly recognize the golden arches of McDonalds or the simple, but powerful eagle of the USPS. As the “face” of a company, logo design is critical because that simple graphic will be on every piece of correspondence and advertising. A professional logo design is simple enough to be memorable, but powerful enough to give the desired impression of your company.

2. Branding Creates Trust

A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. Emotional reactions are hardwired into our brains, and those reactions are very real influencers.

3. Branding Supports Advertising

Advertising is another component of your brand. Both the medium chosen and demographic targeted for advertisements builds a brand. Too narrow an advertising focus, and a company risks being “pigeon holed” and losing their ability to expand into new markets. Too broad a focus, and the company fails to create a definable impression of the company in the minds of would be customers.

4. Branding Builds Financial Value

Companies who publicly trade on a stock exchange are valued at many times the actual hard assets of the company. Much of this value is due to the branding of the company. A strong brand usually guarantees future business. Whether a company is in the position to borrow funds for expansion or rolling out to an IPO, being perceived as more valuable will make the process advantageous for the owner of the payday loans online company. The greater a company’s devotion to build its brand value, the better the financial return from its efforts.

5. Branding Inspires Employees

Many employees need more than just work— they need something to work toward. When employees understand your mission and reason for being, they are more likely to feel that same pride and work in the same direction to achieve the goals you have set. Having a strong brand is like turning the company logo into a flag the rest of the company can rally around.

6. Branding Generates New Customers

Branding enables your company to get referral business. Would it be possible for you to tell a friend about the new shoes you love if you couldn’t remember the brand? A large reason ‘brand’ is the word used for this concept is that the goal is an indelible impression. As the most profitable advertising source, word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer.

The most profitable companies, small and large, have a single thing in common. They have established themselves as a leader in their particular industry by building a strong brand.

Engagement Marketing

young consumer excitement

Unlike traditional approaches to marketing where you specifically target prospects with direct response offers, engagement marketing allows your audience and potential customers to interact with you and shape how they would like to communicate with you.

Engagement marketing begins when an interested person takes an action to begin an interaction with you.

Engagement means someone is interested in listening to you, and you must engage that person in order to achieve your business objective while fulfilling their interest. As a commercial entity you will implement engagement marketing to drive your interested audience toward one of the following two key business objectives:

Cultivate the individual as an advocate of your thought leadership and market image. Advocates will recommend your products and services enthusiastically to their network of friends and business colleagues.
Encourage a dialogue with the individual to help them to make a purchase decision. An engaged customer is likely to become a loyal repeat customer.

Here are easy tips on engagement marketing to attract customers:

  • Develop an engagement strategy – To be successful you must prepare a clear plan and approach for your engagement marketing. Your plan will have to include how you will reach out to your listeners and how you will be able to respond and interact with your engaged participants.
  • Integrate with your marketing mix – All aspects of your marketing communications mix should include a ‘call to action’ for engagement from simply requesting comments or postings at your blogs or forums to encouraging reviews on your products and services.
  • Focus on content and relationship – Focus on relevant and interesting content as the key to engaging with your audience. Understand that building genuine relationships with content that is important to the individual is the best way to achieving the two key business objectives for engagement marketing.
  • Promote subscriptions – Use permission based techniques to encourage subscriptions with optimized web forms, RSS registrations, refer to a friend and social network sharing.
  • Invite listeners to interact with your Blog – Establish a culture and enthusiasm for engagement by encouraging your listeners to contribute with comments, suggestions and even as guest writers to broaden the points of view and resources available to your connected community.
  • Conduct surveys and polls – Run frequent surveys to give opportunities to initiate engagement while learning from and about your listening community. Use a surveys or web polls to start the dialogue that is relevant to the individual.
  • Engage with social networking – If you have not heard of Face Book, MySpace or Twitter that are behind the social networking phenomena, you must not waste anymore time, go straight to these sites and understand how these sites that are capturing literally mil¬lions of people who are actively engaging on these sites every day. These sites work because social networking communities need to share and want to know what their circle of friends and relatives are up to. Find out how you can leverage the engagement and sharing of your content using these social networks.

Remember, once you have an interested community engaging with you, make sure you keep the lines of communication going, learn and adjust your strategy to ensure your engagement marketing will delivery bottom-line results to your business by increasing your customer base and repeat sales from your engaged customers.