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How Retailers Must Think About Digital-First Consumers
Digital-first consumers, those shoppers who rely heavily on digital communications when they shop, have higher expectations than the average consumer. They are a distinct consumer segment that needs special understanding because that understanding can focus
Eddie Bauer
Innovation, quality and an appreciation of the outdoors. The desert is full of secrets, especially for a climber. Starting in Denver, they traveled the Rocky Mountain spine before heading north to Jackson Hole, WY to
Branding is essential.
How to take creative risks. GBH's Dave Wood and Sue Daun, ECD at Interbrand, take a break from judging the Brand Impact Awards to debate the importance of risk taking in design Why wit is
Relevant Experiences for Mobile Users
If you have a retail business, shoppers are looking for you on a mobile device and are expecting a user experience (UX) that reflects a consumer-first mindset. Among Internet users, 93% are at least occasionally
Optimize Your Website for SEO & Conversions
Have you learned how to optimize your website for both SEO and conversions? If not, your website isn’t working as hard as it should. [source: The Crazy Egg] SEO and conversions might exist in separate
Define your marketing goals
Great marketing plans are built on a foundation of goals that represent your most pressing business needs. But how do you define the right goals? [source: Medium] It turns out that there are many common
Don’t make these Website mistakes.
The digital marketing landscape is evolving, as businesses big and small increase their budgets and resources for Web design. Content is an essential component of Web design, and it typically delivers a higher return on
Optimize your restaurant Website for more growth
Why Using a PDF Menu on Your Restaurant Website Is a Terrible Idea Quick and easy, it might be tempting to set up a link to a PDF version of your restaurant’s menu – but
Thank you (2) to my peers…
Aaron Douglas Geoff McFetridge Emmett McBain Jennifer Morla Abbott Miller Arem Duplessis Ivan Chermayeff + Tom Geismar Kenneth Carbone & Leslie Smolan Alexander Isley
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Why your business should have a Website.
Having a Website isn’t just about selling your goods and services — it’s also about providing something of value to potential clients, customers, and contributors.
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Why Companies Should Embrace Digital Transformation.
Digital transformation has been evolving for decades, but today it’s becoming more than a consideration – it’s a necessity.