North Face – Never Stop Exploring

The Denali Experiment
Free-ride skier Sage Cattabriga-Alosa and big mountain snowboarder Lucas Debari get a helping hand from a huge cast of seasoned and professional climbers and ski mountaineers from the North Face Athlete Team, including Hilaree O’Neill, Conrad Anker, Ingrid Backstrom, Jim Zellers, Emilio Previtali and Giulia Monego, as the two embark on the hardest expedition of their lives.


Always Above Us
The North Face: Always Above Us. Leading the life of a climber involves a tremendous amount of sacrifice and hardship, but for team athletes Conrad Anker and Kris Erickson, there’s no living without it.


Shifting Dreams
In 2015, Caroline Ciavaldini set herself the ambitious project of free climbing the Voie Petit, a 450m granite route graded 8b on the Grand Capucin on Mont Blanc du Tacul, Chamonix.


The Crown Traverse
A tale of suffering, transcendence and two men (Mike Foote and Mike Wolfe) on their 600-mile run through sketchy solos, whiteouts, and utter exhaustion.


Adventure Not War
Adventure Not War is the story of three U.S. veterans traveling back into the mountains of Iraq on a mission to heal wounds and experience the country and its culture without the shadow of war.


Everest Research Expedition
In 2012, The North Face partnered with the Mayo Clinic on a Mt. Everest research expedition to better understand the physiologic impacts of altitude on the human body.


Jimmy Chin
The two great risks are risking too much and risking too little. Photographer, filmmaker and longtime The North Face athlete Jimmy Chin’s pursuit of life’s most challenging balances are what motivates him to Never Stop.


Matterhorn Obsession
July 14th, 2015 marks the 150th anniversary of the first ascent of the Matterhorn – the renowned mountain in the Alps straddling the border between Italy and Switzerland, which has captured imaginations of explorers around the world. In the countless narratives of fearless ambitions, earned successes, and heroic failures on the Matterhorn, Herve Barmasse, accomplished alpinist and mountaineer, plays an indispensible role..


Kaitlyn Farrington
Olympic Gold Medalist Kaitlyn Farrington experienced a life-changing injury back in 2014 that forced her to retire from professional snowboarding at the age of 25. Since then, she has transitioned from half-pipe to the backcountry, motivated by her drive to continue growing as an athlete.


The Journey is the Reward
In the winter of 2014, mountaineers Simone Moro and David Göttler tried and failed to summit the unclimbed Nanga Parbat peak (8124m).


Tsirku Episode 1: No Man’s Land
In late March of 2016, the team arrived at a base camp in Haines Pass, a region straddling the borders of the Yukon, British Columbia and Alaska. While awaiting better conditions to venture onto the Tsirku Glacier, they took the opportunity to explore the terrain surrounding Haines Pass by helicopter.


Tsirku Episode 2: The Drop
Faced with a sixty-kilometer snowmobile route across a massive glacier marked by crevasses, seracs, severe wind, and avalanche terrain, the journey soon became as relevant to the story as the destination.


Tsirku Episode 3: Corrugated
One last thing stood in between the athletes and the face of Corrugated; mammoth cornices were blocking their access. Led by Mountain Guide Sam Anthamatten, the team works together to find their way onto the spine wall.


Life Coach
When conditions became unfavorable for a first ascent of Alaska’s Ruth Gorge, Alex Honnold turns the camera on Renan Ozturk for a strangely beautiful discussion about life’s big questions.


On The Job Training
From traveling the world shooting expeditions to spending time with his family, Jimmy Chin (photographer, filmmaker and longtime The North Face athlete) is always looking to find a balance that keeps him ready to go at a moment’s notice. Jimmy’s training plays a pivotal role in maintaining the focus and fitness needed to stay one step ahead.

A Day In The Life

Lisa Seacat DeLuca, Mobile Software Engineer

At the age of 31, Lisa Seacat DeLuca is already IBM’s most prolific female inventor and a technical powerhouse. And she does it from her home office.


Lysa Banks, Lead Architect for Industry Cloud Solutions

Lysa Banks calls IBM “the end-all, be-all of technology careers.” As Lead Architect for Industry Cloud Solutions, she uses technology to make the world a better place.


Aparna Prabhakar, Technology Innovation Program Manager

Aparna Prabhakar isn’t afraid to take risks.


Become a Digital IBMer

In digital marketing, we are exploring all that is new in our discipline: how marketing is changing; how we are targeting customers in new ways; how channels have transformed; and how data is changing the ways in which we engage with our customers.


Why Do You Work?

Commutes. Meetings. Microwave lunches. You deal with it all not just for a paycheck, but because you actually like what you do. And today, with more data, more tools, and more knowledge than anyone before you, you can do the best work of your life.


Welcome to 51 Astor Place

The IBM Watson Group just moved into its slick New York City headquarters.

The new retail

Adobe, Razorfish & RazorShop

Harnessing the power of Adobe Marketing Cloud, Razorfish illustrates their RazorShop Solution that delivers a personalized in-store experience to compliment the personalization that your customers already experience online.

Connected Retail Experience


Retail Innovation


Razorfish Connected Retail Platform

WordPress Is Perfect for Small Businesses

If you remember there was a time when business handlers and entrepreneurs needed to find a developer just to make minor changes to their Websites and content.

But with the introduction of WordPress the management of Websites got easier. It was a blessing for all the Webmasters.

WordPress web design ted360

WordPress is well known as a perfect blogging tool, but now it’s better to term it a CMS (Content Management System) since it has grown immensely over the years. This humble platform now holds the potential to build an interactive Website. According to present records, WordPress is used all over the globe by tens of millions of people as their preferred Web development platform. There is a variety of reasons that describes why it is broadly used to develop Websites, but in this blog, you will read about the main reasons why WordPress is ideal for your small businesses.

Surviving today’s stiff businesses challenges can be really tough. Especially for a majority of business managers and entrepreneurs, it is quite daunting to take care of a business Website (as it requires regular optimization) on to of your regular duties. This is where WordPress comes in. Entrepreneurs will not only be able to manage their Websites but also have complete freedom to enhance the look & feel of the interface without the need to hire a separate developer.

WordPress is an open-source development tool, but still provides plenty of security and customization options to users thanks to the wide variety of available plugins. Plus there are tons of free (and premium) essential tools to unleash WordPress’ power for small and medium businesses. While it’s not necessary to ring the bell of a professional developer or a company to develop a WP-based Website for you, you have the option to go it alone or find affordable help through job boards like Upwork. No matter, what way you choose, just make sure that you are using WordPress for your business betterment.

This is only the start of the benefits that come with this tool, and there is a lot to come in this blog. So, let’s dig into the reasons why WordPress great for small business enterprises.

1. WordPress Is Totally Free

Yes! You heard it right. WordPress is completely free. You can download it for free, install it on your Website or on a local sandbox environment with ease and then do whatever you want with it. Being the owner of a small business, you’re likely looking to set up your business site with a small upfront cost. WordPress has emerged as a boon for the small businesses as it saves the money and time as well. If you want to see just how affordable WordPress can be, have a look at this post that tallies up the real cost of building a Website with WordPress.

2. Easy and Quick Website Setup

WordPress web design ted360

Another major reason that why small businesses should use WordPress is that it can be installed with a single click. This means you don’t need to be an expert with servers or hosting as it doesn’t require hardcore skills. With hosting plans from Bluehost (just $2.95/mo for shared hosting) and Cloudways (amazing managed cloud hosting) you simply choose WordPress when setting up your account and they’ll install it for you. Or if you choose a managed WordPress hosting plan from reputable companies such as WP Engine or Flywheel you don’t have to lift a finger at all. They specialize in WordPress, so it’s already installed, setup, configured and optimized before you finish signing up for a plan. Even better, managed hosts take care of your installation for you so you can focus on business not your server.

After installation, you will have a wide array of features and functionality which help you with Website development. WordPress’ clean, informative and easy to use dashboard makes Website setup easy for even brand new users.

3. Open Source Development Platform

It is called open source because anyone can download and use the code available in the WordPress Codex to add functionality to their Website (or if you’re advanced, you can extend and reuse the code any way you wish). This is one of the best and most important advantages which makes WordPress a preferred choice for small businesses. To manage the source code, entrepreneurs may hire a WordPress developer, but it is totally their choice as they can also handle it on their own.

4. User-Friendly Interface

WordPress web design ted360

Basically, WordPress is created so that all technical and non-technical people can take advantage of it. This is what makes it highly demanding all over the globe. Another important fact of it is that it is quite interactive and user-friendly which allows users to easily create Web pages, menus, posts, forms and even let them manage media like videos and images with ease & convenience.

5. Large Online Support Community

It is already discussed that WordPress is a powerful online Web development platform for a large community of users. WordPress is known for its excellent online support system. Due to the millions of active users, skilled team of developers, a wide community and discussion forums, anyone can easily find the solution for their problems. Plus there are tons of knowledgeable WordPress blogs that share tips and guides almost daily. It is so, because, most of the WordPress issues have already been discussed here and it is likely that someone definitely knows how to fix it. This is the reason, how WordPress is the best for beginners and small enterprises.

6. Broad Variety of Themes

WordPress web design ted360

To start designing a Website, what is the most crucial features needed? A perfect design of course! It might be too expensive have your site custom designed by a professional developer. But with WordPress you can opt for a predesigned theme instead. There are thousands of free themes available on in the WordPress.org theme directory as well as on reputable Websites such as WPExplorer free themes and our new favorite Website Just Free Themes. All of these themes are beautifully designed and can be integrated to create an interactive Website.

In addition to free options there are thousand more premium WordPress theme that you can choose from to build your Website. Premium themes often come with added features plus support from the developer. If you’re looking for one theme that can do it all checkout the Total WordPress theme, which includes an easy to use drag and drop page builder, lots of simple visual live customization options (colors, fonts, etc) and a bunch of ready made Web templates that you can import with just a few clicks. But there are also tons of other niche specific themes on the Web for charities, accounting, restaurants and more that can be found on Themeforest (and other marketplaces too of course). For this reason, small businesses choose WordPress as they can find and use the design which exactly suits their brand.

7. Plugins for Every Feature

In order to add some more functionality to your Website, you can take help of WordPress pluginsthat are available for free (or for a small fee) over the Web. Like the themes, there are thousands of pre-developed plugins stored in the WordPress plugin directory and there are even more premium plugins avaialbe from marketplaces including CodeCanyon, ThemeIsle, Pippin’s Pluginsand more. Plugins are generally easy to use and install, plus they help to add additional functionality to your Website.

8. SEO Optimized

WordPress web design ted360

Having a Website without search engine optimization is quite similar to having no Website at all. Today, everyone builds a Website by keeping SEO perspectives in mind. This problem has been resolved with WordPress. Websites developed on WordPress are by default SEO optimized as the structure it follows is already acknowledged by the search engines. But WordPress SEO doesn’t stop there. There are tons of great guides and plugins to help you further optimize your onsite SEO for better ranking, but here are just a few to help get you started:

9. Highly Responsive Designs

The desire of having a mobile responsive Website can be easily fulfilled with the WordPress. Responsiveness is something that every entrepreneur wants not only for the Websites but also for their applications and email templates. Lucky for you the majority of WordPress themes are designed to be fully responsive so your Website looks great on desktops, tablets and mobile devices. On the off chance your theme doesn’t look pixel perfect on phones you can always use plugins for mobile site optimization.

10. It Is Secure And Reliable

It is true that WordPress is a powerful CMS and Web development platform which takes ongoing work consistently and makes it as secure as possible. When it comes to providing security WordPress is at the top. They release regular updates and security patches thereby creating a safer Website environment for you. Plus there are a bunch of ways you can improve your WordPress Website’s security with a plugin or basic precautions. If you want to learn more, visit our blog for more WordPress security tips.

Closing Remarks

For any small or startup business, looking to establish a strong Web presence can be tough. It can be a serious issue since having a great online presence can come with costs, time and effort which they can’t afford. So the easy and obvious solution to all these concerns is WordPress. Just grab it to develop your business Website.

Redesign Your Small Business Website in WordPress

Your Website serves as the digital storefront for your business.

If it doesn’t look appealing, load quickly or even have a mobile version, customers are going to keep walking. Many small business owners rely on their Website to bring in a steady stream of leads and educate potential customers on what they offer.

However, when it comes to designing and developing a Website, most of those same small business owners think they can’t have all the bells and whistles that larger businesses have. But that’s not true. Why? Meet WordPress.

WordPress web design ted360

WordPress is a free platform that powers the back end of your Website. It’s commonly referred to as a “content management system” because of its ability to let you easily create and organize all of the pages and media you upload to your site.

Interested in learning why it’s the best option for your small business’ Website? Keep reading . . .

1. You’ll be able to start using your Website as a blog.

If you’re using a separate Website to host your blog or, worse, have no blog at all (at least yet), switching your site over to WordPress will quickly solve that problem. Not only is the software incredibly easy to operate (adding new pages/posts literally takes seconds), but it’s the perfect platform for blogging about your small business.

Simply set up a page on your site dedicated to your blog (just call it “blog” or some catchy name that plays off your brand). Then you can start adding posts to that page. A blog is your easiest and most effective way to continuously add new content to your site and keep customers up-to-date with your business.

2. WordPress constantly updates itself for safety and security.

Instant updates mean you can be confident your Website’s security is always up to date and aligned with the best, most current policies. While some other content management systems might require you to manually check for updates or may be slack on performing maintenance, WordPress does the work for you.

You can sleep soundly knowing that your site will automatically update, and knowing, too, that WordPress will keep working to better its system and make things more secure for users and visitors.

3. WordPress is open source.

“Open source” simply means that developers are able to contribute to WordPress’ software in the form of plugins, themes and updates. How does that benefit you? The system is constantly improving and getting better, and a new addition doesn’t cost you a cent. You can reap all the benefits of these improvements without paying for them.

4. WordPress is SEO friendly.

WordPress web design ted360

SEO, or search engine optimization, refers to the idea of making your Website more searchable by engines like Google and Yahoo. While mastering SEO can take some investment of time WordPress offers ways for business owners to optimize their site in the easiest ways possible. Check out the free Yoast SEO plugin, which shows you step-by-step how your content ranks and where there’s room to improve.

5. WordPress is no newbie.

This CMS is swimming in familiar water. It’s been around for more than ten years so it’s safe to say it’s a sure thing. While WordPress (like any CMS) isn’t perfect, it’s pretty much problem-free. Over the years, its engineers have had time to work out those little kinks and improve, aging the system into a timeless CMS that all levels of Web developers have come to love.

6. Coding for WordPress is standard for any Web developer.

A lot of small business owners hire a Web developer who then builds a complicated Website that no one else can manage. That’s all well and good if you never need to change your Website again — but that’s rare.

One of the reasons WordPress is so great is that it’s become such a popular choice any Web developer knows how to code for it. Whenever a problem pops up that you can’t fix, or you decide to redesign your Website’s look, any developer will be able to get the job done.

7. Having a WordPress Website puts you in good company.

Yes, WordPress is “every guy’s CMS.” That being said, its capabilities extend far beyond the basic ones; and some of the biggest companies in the world use WordPress to power their sites. How big is “big”? The New York Times, Mashable, TechCrunch, and Inc. (to name a few).

WordPress is great for small businesses because it has everything you need to create a visually pleasing, fully functional, scalable Website, and it also offers endless possibilities if your business or budget grows down the road.

Conclusion

Whether you’re just starting out as an entrepreneur or your small business is growing like a weed, you want a Website that grows as you do. WordPress gives you that option.