Small Business Owners Should Use WordPress

Everyone is using Internet for every small purpose, these days.

So, in this Internet addicted world, it is important for you to make your business popular online.

To do so, the very first thing that you need is a Website where you will share the necessary information related to your business. Now, here you need to choose the best platform for your business Website. From the existing platforms, we would advise you to use WordPress. So without wasting much time, let us inform you about the best and foremost reasons to choose WordPress for your business.

WordPress web design ted360


1. WordPress is User Friendly

By the phrase “user friendly”, we mean that you as a user will not face any issues related to its setup and updates. It is really easy to manage the various admin sections related to a Website through WordPress. Apart from this, you need not be an expert in HTML coding for making any kind of desired changes, as WordPress comes with a package of themes and plugins. Using themes you can design your Website as required and add additional features using plugins.

2. WordPress is Search Engine Friendly

For any business, small or big, it is really important to rank at the top of any search engine. To top in any search engine is not that easy as seems to, it requires your content to be perfectly optimized. As a new business owner, you may not be aware of every Do’s and Don’ts related to SEO. Here is where WordPress helps you more than any other platform. It solves almost every minute issues related to SEO and make your content a bit search engine friendly, which will increase the chances of your site to rank better. In addition to this, you can use any SEO related plugin to make your content friendlier to search engines.

3. WordPress is Mobile Friendly

Think again! Every visitor of your site uses a full-sized desktop? No, right? So, to convey the products and services that your business offer to every screen sized visitor, it is necessary for your site to be friendly to different screen sizes. Mostly the visitors that your site receives will be using a Smartphone or a Tablet. Keeping this in mind the WordPress designers help you by making your Website a bit mobile friendly, automatically or through plugins.

WordPress web design ted360


4. WordPress Offers Thousands of Professionally Designed Themes

The site design is the main thing that helps your Website to display each and every feature or service offered by your business. Being a small business owner, you may not have knowledge about HTML coding and all. So, how would you create a design or theme that will perfectly suit your business site? Keeping this in mind, WordPress provides you with pre-designed themes, which will make any and every business look professional and complete. Both free and paid themes are available here at WordPress, you just need to select the one that suits your business.

5. WordPress Makes Your Business Look Big

Apart from professional themes, WordPress provides you with a number of plugins that make your business look bigger. This is advantageous for small business owners, as they can give their small business a big and professional look. Usage of plugins help you in obtaining the desired results without having the basic knowledge of coding or without hiring a professional coder.

These were the 5 reasons why small business owners should use WordPress over other platforms. Hope that you are all set to start your business online using the WordPress platform.

10 Things You Need to Do After Installing WordPress

So you’ve just installed WordPress.

Exciting time ahead!

You may be eager to install a new theme and start creating content for your site, but it’s a good idea to take some time to change some of the default settings and to optimise your site before proceeding so that you start on the right footing. Below I’ve listed 10 things you should do after installing WordPress but of course, it’s never too late to do them, even if you’ve had your WordPress site for a while.

1. Change / remove the tagline

When you install a new WordPress site, the default tagline is left as “Just Another WordPress Site”. Doesn’t sound very professional, does it? Depending on your theme, it may not appear on your site and that’s why you may not have noticed it. But this tagline will still show up on Google search results. So make sure you change or remove it.

Go to Settings –» General.

2. Change the time zone, date and time format

These are also under Settings –» General. Date and time format will affect date/time display for your blog posts. Setting the correct time zone is particularly important for scheduling blog posts and other scheduled events such as automatic backups.

3. Delete sample content

Delete the “Hello World” post and “Sample Page” page that are created automatically. Go to Posts –» All Posts and Pages –» All Pages, hover over the titles and click Bin.

4. Delete the Hello Dolly plugin

I’ve never known why this plugin is included. It doesn’t serve any purpose. Just delete it and save some space. Go to Plugins. Find Hello Dolly and delete it. You may have to deactivate it first.

5. Add a favicon

A favicon (short for favourite icon) is a small icon that represents a site’s visual identity and helps people to easily and quickly recognise your website. Web browsers use them in the URL bar and/or on tabs.

Since WordPress 4.3, you can add a favicon easily from within the WordPress dashboard. Go to Appearance –» Customize. Then click on Site Identity. Below Site Icon, click Select Image to upload your favicon and click Save.

6. Change the permalink structure

A permalink is the URL used to link to your content. It should be permanent, and never change. Hence the name permalink.

The default permalink structure in WordPress is

http://www.yoursite.com/?p=xxx

where xxx is an ID that WordPress assigns to your page or post. Now, not only is this ugly and not very user friendly, it’s also not good for SEO because it doesn’t contain readable words.

So, let’s go ahead and change that.

Go to Settings –» Permalinks. Under Common Settings, select Post name and click Save changes.

From now on, the URL will reflect the title of the page / post. For example, let’s say you’ve written a post called “10 Healthy Meals You Can Cook In 15 Minutes”. When you save the post, the URL will automatically be formatted as: http://www.yoursite.com/10-healthy-meals-you-can-cook-in-15-minutes/

7. Disable comments on static pages

Comments are for your blog posts, not for your pages. Unless you really want your visitors to leave comments on your About page? I know I don’t!

It’s easy to disable comments on your pages. Go to Pages –» All Pages. Hover your mouse over the desired page and click Quick Edit. Then uncheck the checkbox next to Allow Comments. Click Update to save.

8. Create a new admin user

This is an important step that most people don’t do. By default, WordPress creates an admin level user called admin. Why is this bad? Because every hacker knows this and it’s the first user name they use when they try to bust into your site. So I highly recommend creating a new admin user that’s not called admin.

Just after WordPress is installed, you’d be logging in with this admin account and since you’ll be the only user so far, you won’t be able to delete yourself. So you’ll need to create a new admin level user, log in as that new user and delete this default old one. It’s best to do this before you create any posts or pages to save headaches later.

Go to Users –» Add New. Fill in the details. Don’t use any user name that’s too generic or easily guessable.

Make sure that next to Role, you select Administrator from the drop-down. And make a note of the password because you’ll need this to log in with the new account.

Now log out of WordPress and login as the new administrator. Then go to Users –» All Users. Hover over the old admin and click Delete. If you’ve been blogging for a while and have old posts that were created using the old admin account, WordPress needs to know what you want to do with those posts. You’ll get the option to re-assign these posts to the new admin as shown in the screenshot below. Then click Confirm Deletion. Be careful not to choose “delete all content” by mistake!

9. Create post categories

If you’re going to blog, then you should create categories for your posts. If you don’t, all your blog posts will be assigned the “Uncategorized” category by default.

Having post categories will make it easier for you to organise your posts, and help your visitors find relevant content on your site.

To create post categories, go to Posts –» Categories. Create your categories to your heart’s content. Then, assign all future posts to one or more categories.

If you want to set a default category for all future posts, go to Settings –» Writing and select a category for Default Post Category.

10. Complete your user profile

Go to Users –» Your Profile. From here you can select an admin colour scheme, and choose whether or not you want to show the toolbar at the top when viewing your site while you’re logged in.

You can also fill in your details. Enter your first and last names, and then select a “Display name publicly as…” option. This will apply to places on your site where your name is shown. For example, author archive page and author name in posts. I recommend changing this to something rather than your username, as showing your username in public is not a good idea for website security.

Depending on your theme, Biographical Info may be shown under your blog posts so I’d fill that in too.

I Vote

I vote from Emma Riley on Vimeo.

My name is Emma Riley

I am a Digital Storyteller with a love for all things tactile, social, and subversive. I make films, design branded identity systems, and develop multimedia campaigns. I believe creators have a unique power to clarify information and foster empathy across audiences.

www.emmakriley.com

Increase Your Brand’s Growth Online And Improve Ad Results

Free WordPress web design offer
 

Companies spend a significant amount of time and money on advertising and marketing their brand’s products or services.

It used to be that when you advertised on offline channels like TV and print, you just hoped for the best in terms of results.

[source: Forbes] Now, with digital marketing and digital advertising you can track and tweak your ads for better performance as often as you need to. Unlike old-fashioned advertising, what I love about the digital world is it’s real time tracking. You can monitor and make improvements instantly, or adjust creative to a different media channel and that’s it—you’re done! This means you don’t have to shoot that commercial all over again if it’s not driving results, or you don’t need to re-create and republish a new print advertisement when you want to make a change. With digital advertising, you simply adjust the content as needed and you’re ready to go.

While the benefits of digital advertising can seem endless, as a brand how can you make sure you’re maximizing performance and boosting ROI? When implementing digital advertising campaigns, there are certain best practices to keep in mind to garner the best results possible. I’ve outlined these guidelines below and provided some simple steps to explain how these tactics can be integrated quickly and efficiently into your digital ad campaigns and day-to-day digital marketing:

To read article, click here.

Help me boot up!

I am not a fan of GeekSquad.

Last Friday, I was not able to boot up my Macbook Pro. So Saturday, I brought it in to BestBuy in Newburgh NY. One of their GeekSquad techs looked at it, said the battery was fine and the motherboard needed to be replaced. A $600-$700 cost, 2 to 3 week turnaround and data on my hard drive may not be recoverable.

MacBook Pro


After getting up off the floor and catching my breath, I reminded myself “Don’t let an ‘authorized’ Apple technician touch your Apple product.” Take it directly to an “authorized Apple employed” technician.

As everyone knows, that incredible machine is my livelihood (so there’s not missing around). So, I drove to the nearest Apple store (Albany NY).

After waiting for about 75 minutes, I sat down at the “genius bar” with an Apple tech. After telling him my situation, he explained what was “not” happening. In 3 minutes and his fingers on the keyboard (no tiny specialized tools), my computer was up and running.

Either the Geek Squad tech knew to do the same thing and would have charged me for a new motherboard (with a 30 day warranty) or they would have installed a new motherboard unnecessarily.

I have now recovered from the (full) experience.

Thanks Apple technician, Albany NY.

Now back to work.