IBM Marketing Solutions

Overview

IBM Marketing Solutions help you attract, delight and grow the loyalty of customers by enriching the ways you engage each of them.

How it Works: IBM Digital

Digital engagement means a lot more than a Website and some online ads. This work to create an ongoing, seamless relationship with clients involves every role at a company.

Become a Digital IBMer

In digital marketing, we are exploring all that is new in our discipline: how marketing is changing; how we are targeting customers in new ways; how channels have transformed; and how data is changing the ways in which we engage with our customers.

Guesswork has finally met its match.

Now agencies can work with Watson to create smarter, more effective campaigns. Watson Marketing helps advertisers uncover hidden insights for any audience, by sifting through billions of data points and spotting trends before they happen in order to improve campaign performance.

IBM Digital Content Marketing

Digital Content Marketing Overview

IBM Digital Content Marketing offers a platform to execute integrated digital campaigns across the Web and through email and social media.

IBM Digital Experience 101

Get a high level overview of the breadth of capabilities provided from an IBM Digital Experience Manager solution.

What makes you Think?

Think is a first-of-its-kind global IBM event that gathers the world’s most inspiring visionaries, leaders, and thinkers in one place.