Accepting online donations provides major benefits for nonprofits, so we’ve put together these resources to help improve your online giving results!
Top 10 Reasons to Promote Online Donations:
— The majority of nonprofit Websites offer online giving capabilities – it’s now expected.
— Provide a convenient and cost-effective location to send donors from solicitations (24/7).
— Take financial advantage of planned or unplanned media attention given to your nonprofit.
— Cost-effectively attract new donors referred by constituents, search engines and other sources.
— Eliminate data entry with automatic integration of online donations.
— Reduce postage/mailing costs .
— Increase sign-ups, donations and Web activity.
— Generate higher average donations – according to Nielsen//NetRatings, households with Internet connections tend to be wealthier and better educated than those without Internet access.
— The average age of Internet users who donate online is 20 years younger than direct-mail donors.
— Access funds faster – online donations can be collected in real-time.