Diddy is pulling an Oprah and launching his Revolt TV channel this Monday (Oct. 21) at 8PM EST on Time Warner and Comcast.
While the Revolt will only be available in the New York, Chicago, and Los Angeles areas, to get people amped for his music-centric station on the box, the Bad Boy boss dropped a new commercial.
The spot features Bad Boy rapper Machine Gun Kelly performing in the streets as things get “cray cray.” Miguel, Kylie Jenner, Lil Twist, as well as Diddy’s sons Christian and Quincy make cameos riding a school bus with Revolt’s founder.
“Revolt is the new number one name in music on Time Warner Cable,” Diddy promises in the ad. Puff hopes that Revolt is to music what ESPN is sports. The channel promises to offer 24/7 broadcasts of music videos, news, interviews and live performances.