A Website is the most important marketing tool for your business.
An online presence is a minimum requirement if you want to reach new customers. A Website works for you 24 hours a day, enables you to reach a global market, promotes your products and services, gives you credibility and provides online support to your customers.
Make your website a blog, and you have the single most effective online marketing tool your business can have.
We build websites that you can update yourself using powerful blogging software called WordPress. This is free software that you can download from http://wordpress.org and install on your own server; or you can try it out for yourself right away with a blog hosted on the WordPress servers using http://wordpress.com. What we do is:
- install the software for you
- arrange web hosting and a domain name if needed
- create a WordPress ‘theme’ (design template) for you, with the look and feel and functionality you need
- your theme can be designed to match your existing branding, or we can develop a new brand for you
- show you how to use your new site with documentation and a bespoke training video.
You don’t have to have a blog to use blogging software. WordPress can also be used as a powerful content management system, meaning you can have a simple ‘brochure’ website if you prefer, but have full control over the content. Add pages and update them whenever you want, using the powerful but intuitive interface, without having to go back to a web designer.
If you want to start blogging later, that functionality is built in. Or why not make your blog a ‘Latest News’ section that people can subscribe to by RSS feed or email?
A business blog is a great way to position yourself as an expert, build trust with your customers, drive traffic to your site, and increase search engine visibility. A blog is also a powerful content generator that can automatically push content out across a variety of social networks without you having to spend lots of time doing updates. And it can be just one aspect of your business website, which includes static pages as well as blog posts, all of which can be managed yourself. Just add words.