Smarter commerce and the value chain

  Commerce has almost always been driven by supply and demand... but demand and supply has quickly become the new norm for a key reason: empowered customers. To survive and thrive in an increasingly competitive marketplace, the right strategy and solutions can make all the difference. Learn more.

By |2012-03-13T20:43:50+00:00March 13th, 2012|B2C marketing|0 Comments

It all starts with the customer…

In business, this has always been true. But now a new breed of customer is dictating a new set of terms in the dynamic between buyers and sellers. [source: IBM] Customers approach a sale empowered by technology and transparency, with more extensive information from more sources than ever before. They expect to engage with companies

By |2012-03-13T20:21:45+00:00March 13th, 2012|B2C marketing, competitiveness, small business, social media|0 Comments
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