Today, we see businesses trying all types of ways to use social media to gain an edge over competitors. Creating a plan before you start, defining measurable goals, building a strong network, while being engaging and a good listener can lead to social media success. [source: WigiSocial] While many are successful using social media to
Setting up a Facebook page for your business paves the way for growth since social media platforms allow for massive online exposure (when done right). Facebook, a social media giant, currently has more than a billion users, and it’s especially popular amongst millennials. So, if you’re target audience aligns with a 18-34 age bracket, this
The convergence of social media, mobile computing, analytics and the cloud is transforming the way businesses operate. A global report by Accenture highlights the need for businesses to adopt a new digital mindset to harness the true potential of technology, whether it is social media, cloud computing or analytics. [source: zdnet] Companies that adopt available
Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so called social media revolution, nowadays managing a flexible presence on each of the “BIG THREE” (Facebook, Twitter and Google+), has become a MUST for any marketer striving to bring his or her
A common piece of marketing advice that has been repeated over the years is: “Find a need and fill it.” The advice has been so valuable because it reminds business owners that there is always a competitive advantage to be found when there is an unmet need — and there are always unmet needs. [source: