Master social media by concentrating your efforts on the right platform and managing the effectiveness of your campaign. For SMEs with limited resources, social media has been a blessing. Free social networks like Facebook, Twitter, Instagram, Pinterest and YouTube have been adopted enthusiastically by businesses for marketing, publicity, customer relations and market research purposes. [source:
Technology has undoubtably made our lives easier. The Internet provides us a constant flow of information, laptops allow us to take that information on the go, and smartphones enable us to share it with all the people we know, and even some we don’t. [source: IVN] It has also played a critical role in the
In 2012, political ad spending online has skyrocketed. Even with total campaign spending increasing astronomically, as a percentage of total campaign spending, online ad spending has doubled since 2008. [source: ReTargeter] For more check out our infographic on the digital campaign landscape:
If you're pulling your hair out trying to think of a promising new business, relax: Your next great business idea may be as close as your favorite social media site. [source: Sarita Harbour, Business News Daily] However, if you're serious about discovering that elusive idea, you'll have to go beyond common social media activities like
Whether you use them for reaching potential customers, interact with people, or to generate content, social media is a power tool for businesses. Check out this infographic by TheLogoCompany for some of the most popular online networks and how much of an impact they each have. Key takeaways: Facebook has over 1,200,000,000 users and every