Among social media networks, Facebook, Twitter, and Google+ get the most attention by far. If you own or run a small business whose customers are primarily consumers, having a presence on these social networks makes a lot of sense. But there's another social network worth considering -- LinkedIn -- especially for business-to-business (B2B) organizations. [source:
LinkedIn report says small businesses are becoming more astute users of social media for marketing. Small and midsize businesses play an important role in our economy. Every day, they fight for our attention while also trying to gain any leverage they can over the big box retailers like Amazon, Target, Walmart, and more. There’s no
Everyone loves a good before and after photo…. but have we adapted as well to the before and after of marketing? Because when it comes to marketing, the times have changed. [source: Yahoo Small Business] Before, you relied on good onsite customer service, now customer service includes a consistent social media presence. And cold calling
Although a relatively new phenomenon, social media is rapidly turning into a vital part of the modern marketing mix. Speaking of the so called social media revolution, nowadays managing a flexible presence on each of the “BIG THREE” (Facebook, Twitter and Google+), has become a must for any marketer striving to bring his or her
Why small business owners should use social media A common piece of marketing advice that has been repeated over the years is: “Find a need and fill it.” [source: Peter Roesler for BizJournals] The advice has been so valuable because it reminds business owners that there is always a competitive advantage to be found when there is an