Tips on Sustaining Yourself

  Jonathan Gouthier, With New York When you graduate and start looking for a job, how do you sustain yourself? It's all about perspective. Thinking about your experiences will give you confidence in your ability to solve the client's problem. And lastly, you've got to build your own brand... what differentiates you from the person

By |2012-02-28T15:29:13+00:00February 28th, 2012|creativity|0 Comments

Why Design Matters

Good business outcomes treat design as a holistic process that pulls in savvy marketing and research, as well as smart ideas, says IDEO's Diego Rodriguez. [BusinessWeek] Good design does not always equal good business. But good business outcomes—especially when the goal is to create new sources of value in the world—are most often achieved through

By |2011-11-17T21:07:37+00:00November 17th, 2011|creativity, design, small business|0 Comments

The Importance Of Effective Branding

Branding is, according to the American Marketing Association (AMA), "intended to identify the goods and services of one seller or group of sellers and to differentiate them from those other sellers". In other words, your company's name, signs, symbols, stationery-, Web- and product designs are the public face of your company, its identity, and therefore,

By |2011-11-17T20:56:11+00:00November 17th, 2011|branding, creativity|0 Comments

We Are The Future

  [PHD Worldwide] “We Are The Future” was originally created for an industry conference and as a promotional video to stimulate discussion on what the media landscape could be like in ten years based on what we are seeing now. It was created by media agency PHD and has already racked up over 120,000 views

By |2011-11-17T14:15:55+00:00November 16th, 2011|branding, creativity, marketing, SEO, social media|0 Comments
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