It’s easy to fall into the trap of using social media tools to issue sales pitch after sales pitch, or just to advertise new posts on your blog without adding anything else of value. There is no doubt that social networking Websites can be used effectively for this, but only when used in conjunction
There are professionals, entrepreneurs, businesses and organizations that seem to feel that social media equates to marketing. Twitter folk are those who are clearly connected to the world; they are a slight cut above your average audience because they at least understand how the Internet and social media work. They can see a marketing tweet
With so many museums, exhibits, art galleries and lectures to choose from every day, how does a busy young arts professional keep up? [source: nytimes] For Francesca Merlino and about two dozen of her colleagues who work for museums and arts groups in New York City, it’s following each other’s 140-character updates on
[advisorone.com] A recent report from Corporate Insight found that not only are financial services firms using Facebook and Twitter, but they are maintaining multiple profiles on those networks. Twitter is the preferred social network; the study found 45% of firms had two or more profiles on Twitter while 38% had two or more profiles
[Rhonda Hurwitz, forbes.com] On November 26th, American Express will rally shoppers to “shop small” on Small Business Saturday (see on facebook). Millions of consumers will flock to their favorite stores to kick start the holiday shopping season. On November 27th, then what? How will your business keep the momentum going? This holiday season, don’t