Yodle has released the findings from its first Small Business Sentiment Survey... which recently asked 306 small business owners nationwide for their perspectives on a variety of topics, and found some interesting results when it comes to SMBs and technology. According to a recent survey, which was conducted by a third-party research firm, “many small
A common piece of marketing advice that has been repeated over the years is: “Find a need and fill it.” The advice has been so valuable because it reminds business owners that there is always a competitive advantage to be found when there is an unmet need — and there are always unmet needs. [source:
Small businesses make the US economy tick. They create six out of every ten new jobs, and pumped about $3 trillion into the economy last year. If you’re a small business owner, you should stand tall and proud knowing this. [source: LinkedIn] But leading a small business isn’t always green pastures. Risk and uncertainty are
Every company is now a digital business. A global report by Accenture highlights the need for businesses to adopt a new digital mindset to harness the true potential of technology, whether it is social media, cloud computing or analytics. [source: ZDNet] The convergence of social media, mobile computing, analytics and the cloud is transforming the
Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. [source: Forbes] Thinking about starting a company newsletter? Here are some tips to keep in mind. Make it easy to subscribe. Post