The Iowa Caucuses provide a boost for many businesses every four years as presidential candidates and media members flock to the state. One Des Moines restaurant, Centro, has reported a 10% increase in revenue during caucus years. Chris Diebel is marketing director for Orchestrate Hospitality, which runs about a dozen restaurants and hotels in central
In spite of a large field of 2012 Republican presidential candidates, an Iowa State University economist predicts that the economic impact surrounding the run up to Iowa’s “first-in-the-nation” precinct caucuses will not be a substantial boon to the state. In fact, Dave Swenson, an associate scientist in ISU’s economics department, expects it will fall well
You don’t have to be a big city, four star restaurant to establish and benefit from a distinctive, informative, social and search-friendly Web presence. In today’s world, restaurants, local cafes and small eateries are using the Internet and social media as marketing tools. Consider these options: • Post reviews of your restaurant on your
King Arthur Flour A Vermont flour producer uses the Web to transform its 220-year-old operation into a popular baking company.
There are a number of reasons (no money, no experience, no guarantee, we’ve never done it that way before...) why businesses are afraid of social media. Here are a few reasons why they shouldn’t be: — Here to stay. Social media is not a fad. It’s not something we’ll forget about. Businesses may come