How do you come to terms in tricky client negotiations? Here is a plan of attack. The following is an excerpt from Success by Design: The Essential Business Reference for Designers by David Sherwin (HOW Books). When first striking out on their own as businesspeople, many consultants and designers don’t know how to bargain or
The Internet is a fact of business life, so even small businesses need a presence online to hook clients and customers. Despite the ever-increasing importance of an online presence for businesses of all sizes and descriptions, many smaller businesses are not adjusting their strategy accordingly. In fact, according to a recent research report, a massive
Holiday Marketing Tips for Small Businesses As a small business competing against retail giants during the holiday season, you may be tempted to play the “Who can shout louder?” game. Not only is this hard on a small business’ time and budget, but it could also potentially alienate the loyal customers you’ve worked so
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A smart marketing strategy is critical to the success of your small business. But many small business owners have misconceptions about marketing that can hamper their ability to successfully promote their products and services in a competitive marketplace. Here are a few common marketing misconceptions that can limit the effectiveness of your marketing plan and cause you