Law firms use newsletters as a marketing tool. It’s distributed via mail and email. Some firms publish the articles on their Web sites, often as a PDF document. Others are abandoning the newsletter altogether for blogs. Blogging promotes trust and enhances the reputation of lawyers and law firms as experts. It’s good for business
In an effort to boost sales during the upcoming holiday shopping season, New York City Mayor Michael Bloomberg and American Express CEO Kenneth Chenault officially announced the second-annual Small Business Saturday at a press conference on Thursday. [huffingtonpost.com] Small Business Saturday is the day on which American Express offers its card members a
The responsibility of business development... how would you go about it? Although “professionals” have been part of our society since the days of old, the marketing of professional services (a necessity for generating new business) has not been seen as a necessity until recent. Traditionally, firms have never been aggressive in marketing strategies and
[Joan Voight, cnbc] Being quick on your feet is an attribute small businesses have over their bigger competitors. And when your small, innovative shoe company is suddenly challenged by more dominate players in the industry, that idea takes on a whole new meaning. Ask sisters Sarah and Jenifer Caplan. They became part-time business partners in
While the majority of people use search engines to find information on products and services, most small business owners do not use the Internet as part of their own marketing strategy. Only 44% of them have a Web site.* In fact, 82% of the population (consumers and small business owners) use search engines first to