Law firms use newsletters as a marketing tool. It’s distributed via mail and email. Some firms publish the articles on their Web sites, often as a PDF document. Others are abandoning the newsletter altogether for blogs. Blogging promotes trust and enhances the reputation of lawyers and law firms as experts. It’s good for business
Build community: Blogs provide you with a chance to share your expertise, knowledge and insights, with a larger audience. An opportunity to connect with a wider audience and build a community is a strong benefit for professionals, businesses and organizations… especially in today’s competitive, 24/seven, on-demand world. Ease of use: Blog software, such as WordPress, is
The responsibility of business development... how would you go about it? Although “professionals” have been part of our society since the days of old, the marketing of professional services (a necessity for generating new business) has not been seen as a necessity until recent. Traditionally, firms have never been aggressive in marketing strategies and
Profit is not a dirty word and any small business owner will attest that they don’t have the luxury of speculation and haphazard risk taking with their funds. Free enterprise requires small businesses to adapt to new models and technologies or risk falling behind and maybe even eventually failing. And that’s the way it
Blogging isn’t only useful for customer interaction. It can also improve your search engine ranking: — Blogging delivers fresh content to your Web site on a regular basis that is topic specific and filled with keywords and phrases — search engines love that. — Blogging creates a new page with each entry and search engines index