Understand how consumers are searching for and finding information about brands online. [source: Hubspot] Conversion Rate Optimization (CRO) Only about 22% of businesses are satisfied with their conversion rates. (Econsultancy, 2016) The first position on Google search results on desktop
Create a “search-friendly” Website that people love! Search engines were created to measure different signals across the Web so they could find out which websites people like most. Play right into their hands by making those signals real and not
Marketing is going digital. That’s been the case for a while, but with 135 billion being spent on digital marketing collateral, it’s no wonder that Internet marketing will make up a quarter of the market in the next two years.