Social Media Myths to Avoid
As an entrepreneur or small-business owner, you know the sales and marketing landscape has changed dramatically over the past 10 years.
For example, 10 years ago, “social media” didn’t even exist! But now, it can be one of the most effective methods to communicate with (not to, a point we’ll get to later) your current and potential customers.
Now you may be thinking, where do I start if I’d like to enter the social media world and determine which social networks are right for my business? To help you navigate myriad social media choices, let’s expose some common social media myths. And remember, it’s imperative to begin with a plan of action if you’re going to succeed in social media.
Here are a few social media myths to be aware of:
Social media is easy
Your 10 year old cousin can start a Website, but that does not mean building a social media presence is easy. Take the time to think out your social media strategy before you get started — your business is riding on it.
Social media is free
It is true that there is no charge to join most social media networks, but there are costs involved in establishing your business presence on those sites. How you look is important, so look for people who can help you establish a great presence from day one.
Social media provides instant results
We have all heard the stories of the overnight YouTube sensations, or the new blog or Website that makes a big splash. But those stories are the exception, not the rule. It takes time for social media to start working, and it pays to be patient.
Social media is all you need
Social media sites like Facebook and YouTube work best when combined with other online presences like traditional Websites and blogs. It is best to look at your social media presence as part of your overall online marketing plan.
If you build it they will come
One of the biggest mistakes businesses make is assuming that viewers will flock to their sites as soon as they are live. In the social media world it is not enough to build a great site or offer a great product. You need to market that product effectively, otherwise your potential customers might never even see it.
You can do everything yourself
While a Web savvy employee might be able to get you online, your in-house staff might not be able to market your Website or find the customers you need. Building a team of both in-house and external resources will help you make the most of your social media strategy.
You must establish a social media presence now
While it is certainly a good idea to bring your company into the Web 2.0 world, rushing to establish a presence can backfire. It is better to take your time and do it right than to rush in and have to fix your mistakes later.
Word of mouth advertising is not important
In many ways social media marketing is the ultimate word of mouth advertising, since it allows literally millions of people to share their likes and dislikes. But simply having a social media presence does not mean you can ignore traditional word of mouth advertising strategies.
Social media requires no maintenance
A social media site is not a set it and forget it proposition. You need to maintain your site and keep it fresh in order to get the most from it.
Social media is a broadcast medium
Social media is much closer to a two way conversation than a one way broadcasting platform. Understanding the nature of the medium will help you make the most of it.