People are looking for you.
Make Sure Your Business is Found
Every day millions of people go online to search for businesses exactly like yours – but are you taking the right steps to make sure your Website will be found?
We’ve all been there – from searching for the perfect ratatouille recipe to locating a trusted mechanic, the first place we go to find that thing we need is Google. So when you want your business’s Website to show up as the solution for your target audience’s needs, you’ll want to do everything you can to be listed at the top of Google’s search results.
Here are a few key SEO steps you need to get your site found on Google.
Submit your site to Google
Search engines crawl the Web collecting information to index millions of Web pages every day. While your site is likely to be discovered by Google without you doing anything at all, you can speed up the indexing process by submitting your site to Google.
Bonus! You can re-submit your site every time you make a change. This will keep Google in the loop about important updates to make sure that the latest version of your site is accurately indexed.
For additional search engine finds, submit your site to Bing.
Select the right keywords
Keywords are words and phrases that set the tone for your site’s content. They’re generally the most common words that you use in your titles & text to help define what your site is all about. When Google crawls your site, it picks up on those commonly used words, and uses them as ‘keywords’ or content clues to accurately rank your site pages.
The content on your site can make or break whether or not your desired audience will find you. That’s why it’s essential to select the right words and phrases in your Website’s content and SEO settings. When writing the content on your site, factors such as location and niche business offerings can play a big part in the exact wording that you’ll want to use. Here’s an example:
Let’s say you run a cake shop. In some parts of the country, a word like patisserie might be more commonly used than bakery, meaning that depending on your key audience you might want to adjust your content accordingly.
Use Google’s Keyword Planner to find ideas for the keywords most relevant for your business. The keyword planner is a useful tool for learning what people search for in your area and will allow you to find your own relevant keywords to add to your site’s content.
Once you know which keywords you want to use, integrate them into your site’s titles and text. Make sure they flow naturally within the content and avoid keyword “stuffing”- do not overuse keywords in your text because Google can penalize you for bad practices. With so many factors that go into keyword selecting, you’ll want to do a little extra research to make sure you’ve got it right.
Master meta tags
Did you know: the content that shows up on search engine results isn’t always directly taken from a Website’s content? Called meta titles & meta descriptions, the text attributed to your site on search engines can be customized to give those unfamiliar with your business deeper insight into what your Website has in store. That’s why meta tags should be added to each page of your site. Think of your meta tags as short introductions that tell people who’ve come across your site pages on search engines a little bit about you.
When you add meta tags, keep in mind that this text appears in Google’s search results and will be viewed by potential visitors as they decide whether or not to enter your Website.
Link your Website to your social profiles
If you’re serious about your online marketing, you probably already have a social media presence for your brand. Add your site’s link to your Facebook, Twitter, LinkedIn, Google+ accounts and everywhere else you have an online presence, to beef up your link trail.
For extra SEO powers: share a status update about your site on those networks.
Since search crawlers visit sites with links, you increase your chances of getting discovered on search engines faster.
Add your site to local directories
More often than not, the things that people search for online can be right in their own neighborhood. In fact, the latest research show that local searches lead 50% of mobile visitors to step into stores within one day.
If you’ve got a physical storefront, you’ve got a whole different set of rules to get your shop found on Google. Check out these local SEO tips for how to get your storefront found on Google.
And oh yeah… if you don’t have a Website, get one!