Demand for professional services is driven by corporate profits and the overall health of the U.S. economy. Although some of these services are necessary for the normal functioning of most businesses and organizations, many services can be postponed during economic downturns.
Although consumers still commonly rely on word of mouth to find and hire an independent professional or professional services firm, the Internet is becoming an increasingly important source for potential clients, particularly those in the younger generation.
Professional services sector include: consulting, accounting, marketing, financial, architectural, engineering, IT, legal, and research services.
Independents and firms should focus on staying ahead of the curve by using several methods to market themselves online, including having a Website with quality content relevant to its services and employing an array of social media platforms to promote their content.
“Many professionals are hesitant to invest time and resources into expanding their online presence because of limited budgets or questions about the return on investment. But independents and firms that lack a robust digital, mobile and social strategy could miss out on significant new business opportunities.”
By taking steps to improve their online presence and making sure they can easily be found by the growing percentage of people searching online, independents and firms can build their reputation and their client base.
If you want to grow your professional service practice, don’t ignore your most-visible marketing vehicle – your Website.
Whether you are marketing a professional services firm or a solo practitioner seeking to expand your own practice, you have the opportunity to work smarter, reach your goals and generate new opportunities.