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Historically, manufacturers always relied on their reseller channels and traditional print/off-site media advertising of the events.

However, the resent studies show a solid growth of Internet-based search for manufacturing equipment and services by direct decision-makers.

According to a Forrester study, over 90% of B2B buyers begin a search for any product on the Internet. Your manufacturing company should be ready to get found. If your product is the best on the market, then why should you allow other manufacturers getting ahead of you?