Without a Website, your business is increasing the number of opportunities for your competitors.
Every business, regardless of size, must have a distinctive, informative and mobile-ready Website. This is especially true if you want to stay ahead of your competition or simply want to be in the competition.
If you are running a business in today’s global, digital, consumer-driven, 24/7, competitive world, then you cannot afford to ignore the power of the Internet. Here are some real insights… but it’s only you who can take action that will help grow your business.
Competition becomes tougher day by day
Look at your locality and visualize how it was just 10 years before. If there were 4 restaurants in your area, now there are at least 9. If there were 6 real estate law practices, now there are at least 13. Competition is becoming tougher. Every day, you are competing with other businesses that you may not even be aware of.
People are getting more brand-sensitive
Statistics suggest consumers are now 69% more brand aware than that they were even 10 years back. It is evident that consumers are more loyal to the businesses that they consider as brands. And it is no secret that online business presence equals brand awareness. If your targeted audiences start finding you online, they trust you more and perceive your business as a brand.
Social media presence without a Website leads the audience to a dead-end
It is common to see that some businesses try to establish their presence in social media Websites (Facebook, Twitter, LinkedIn, Pinterest, etc.). This is definitely a good marketing effort, but it turns out to be a dead-end if the visitors do not find a way to land on your own business Website. They want to know more about you and your services… and having your information displayed on a professional and self-hosted Website establishes trustworthiness of a business.
Don’t ignore: 24/7 is the new 9-to-5
Gone are the days when people typically look for businesses in office hours. With the advent of the Internet, smartphones and tablets, the world is awake 24 hours of the day. You never know when your customers are looking for you. It may be in the evening when your business is typically closed. Having a Website simply overcomes this obstacle as this pumps not only the right information for your business, but closes the sale for you while you are sleeping. Your Website never sleeps.
Being listed in local directories (including Yellow Pages) is important, but only doing this doesn’t help you. The nonexistence of a unique and professional Web presence could be a catastrophe.
Just think… if you use search engines to find information, then so does your audience. When they do not find your business online, they simply turn to your competitors’ Websites. Getting found online is not just a fad anymore, it is essential. The faster you accept this reality, the sooner you start achieving better results for your business.
Success knows no boundaries and opportunity knows no limit.
ted360 creates distinctive, informative, mobile-ready and search-friendly Web sites that will help you reach a wider audience, tell your unique story, convey the right image, inspire positive action, build strong relationships, achieve better results, increase awareness and generate new opportunities.
If you want your audience to find you online… start here!