Fresh & Engaging

October 26, 2015

For small businesses, a Website should be the central component of an effective digital strategy

This is how current and future customers are going to find and connect with your business. So, given the vital role your Website will play, it is important to make sure that you build a site that is optimized for success… fresh and engaging, easily updated and measured

WordPress is a great tool available for small-business owners on a budget. The online, open source Website creation tool is one of the most powerful content management system (CMS) available today. From a simple blog to a full-blown Website, WordPress allows users to customize the service to suit their needs. Easily choose from thousands of plug-ins, widgets and themes to enhance your site and extend your users experiences.

Once you have the Website finalized, measuring the engagement will be critical. Google Analytics is a free tool that will help to measure the success of your inbound marketing efforts. You can view the volume of Website traffic, track where your users are coming from and where they are going, and learn how and why your users are visiting your site. Google Analytics will also analyze visitor traffic and paint a complete picture of your audience and their needs. By tracking the routes customers take to reach you and the devices they use to get there, Google Analytics helps you to meet them in the middle and provide a better end experience.