Essential WordPress Plugins for Business

April 08, 2013

Use the most easy-to-install social media buttons to drive traffic to your content.

Many businesses use WordPress either for their Web site or for their blog. Here are a few plugins to get the best out of your online presence.

Sexy Bookmarks
Great content must be easy to share: it drives inbound traffic, inbound links and creates buzz. As funny as it sounds, post people will never take the extra 3 seconds to copy and paste a URL to share. What they will do is share your content if it only requires a click! I love Sexy Bookmarks because you can easily encourage people to share your content with tons of social networks. The icons are “sexy,” they are animated and they publish the number of shares your content has received for each social network.

All in One SEO
If you download one plugin in this post, make it The All-in-One SEO Pack! This awesome plugin helps business owners easily add their keywords, meta titles, meta descriptions and alt tags. For once SEO can be easy! Features include: Goggle Analytics support, a built-in API so other plugins/themes can access and extend functionality, and its the only plugin to provide SEO Integration for WordPress e-Commerce Web sites.

Contact Form 7
This is a great plugin for converting traffic on your site to leads. The plugin allows you to manage multiple contact forms and allows for customization according to your business tastes and standards. The Contact Form 7 plugin supports CAPTCHA, Askitmet spam filtering and AJAX powered-submitting.

This is the perfect plugin for any business site that is even remotely involved in e-commerce. With this plugin your business can keep track of all products sold via your Web site, and that includes both digital and tangible products. Create product variations easily or coupons for promotions as well as manage orders and even tax buyers by state. With Cart 66, e-commerce is easy, effortless and right at your fingertips.

This plugin is crucial for businesses that blog regularly. Those who blog regularly know that spammy comments are the nature of the beast. Askimet does an amazing job of checking for spam and filtering out what’s junk and what’s real. Askimet let’s you review these filtered comments so you can approve or reject them from being published. Links are also highlighted in the comment body to show hidden links. Without this plugin, you may be bombarded with junk.

As a business, you might update or redesign your site more often than most, adding new pages or removing obsolete ones. Your business might also migrate sites every once in a while. Redirection ensures that pages that have been removed or simply relocated elsewhere on the site are redirected properly. The plugin keeps track of 404 errors and keeps search engines current as to where your content is.

W3 Total Cache
There are few things more annoying to a person browsing your business Web site than when it takes forever to load. There are statistics that show visitors will give your site 3 seconds before moving on. With that in mind, this plugin will help improve the speed of your site.

Search Meter
This tool provides insight on your Web site content. Search Meter shows what people searched for on your site, as well as what searches were unsuccessful so you can make corrections. Search Meter is also a great plugin to use if you ever need statistics and data about your searches.

WordPress Stats
For an in-depth look at the statistics of your site, this is the perfect plugin. It offers data on your page views, where your traffic is coming from and the last thing people click on before they leave. Thus, you’ll have a better idea of what you’re doing right and what you need to change with this plugin. Yes, I know Google Analytics provides the same data but this plugin is great because it works well from WordPress and can be easily accessed via your Dashboard.

This plugin is acclaimed as “The World’s best WordPress security, backup and support plugin.” Although this plugin will cost you, it is an amazing tool to provide Webmasters with real time and continuous backup for all your content on your site. In my opinion, the best feature about Vault Press is that it will scan your site every evening to pick up on changes that even WordPress might not be aware of.


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