Effective Law Firm Marketing

July 25, 2014
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Marketing has changed in the past ten years moving from direct mailing and yellow pages advertising to online marketing and social media.

Law firm marketing is no different.

There are a few different ways that you can get your law firm recognized and get leads without having to spend lots of money on ineffective forms of law firm marketing. Here are a few ways that you can use the Internet for your law firm marketing to help you generate Leads and Customers.

Search Engine Optimization
Google is getting better at weeding out Web pages that are only looking for specific hits by keyword spamming, link spamming, and other forms of content spamming. With their refined Hummingbird and Penguin 2.0 algorithms, their search engine is getting smarter which means that your Website has to get smarter as well. One of the best ways to do this is by building a blog and Website content around search engine optimization. An SEO company can help your law firm marketing by working with the different search engine’s algorithms to help your Website move up towards the top of the searches.

Content Marketing
Working with an Online Content Marketing Firm to move prospects to leads and leads to clients will improve the results of your law firm marketing campaign. This is usually done through Inbound Assessment using analytic tools to see who is looking at your Website and how they are getting there, conversion which usually includes a white page for lead information gathers, and content strategy to figure out how to get more traffic to your Website in order to work with your law firm marketing strategy.

Social Media
One of the most recent developments in Internet marketing is having a social media presence which includes Twitter, Facebook, Instagram, and Linkedin. These sites can help your law firm marketing by attracting more leads to your Website with directed posts to a larger, but more viable audience. Instead of putting a billboard on a highway and hoping that one out of a thousand people who pass the sign actually become Leads, social media is like advertising to people who have previously mentioned an interest in lawyers or a law firm.

Landing Pages
These might be the most important tool for law firm marketing as these are the pages that potential clients and leads will come to in order to fill out their information for you and your firm to contact them. This turns random people into warm Leads, which is a huge gain in terms of lead conversion wherein leads become clients. Not only does this give your sales team an automatic in with the lead, but it also helps your law firm marketing content strategy to focus on the population that is actually interested in your law firm.

Email Campaigns
The new wave of physical paper mailings is an email campaign. These not only work better than the random paper mailings, but they include links to your Website that prospects can click on in order to get directly to your white pages and landing pages. They also include all of your law firm’s information if the Prospect feels more inclined to use the telephone, either way, email campaigns are a valuable tool for any law firm marketing strategy.

 

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