Category Archive for "Marketing"

Effective marketing strategies for small business

There’s so much written about digital marketing tactics that it’s hard to know where to start. It’s especially true if you are a small business owner without a marketing department or a lot of digital experience. It’s even more problematic

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Distinguish Your Business from Competitors

One of the main reasons why it’s important for companies to have competitors is because it keeps businesses on their toes. Why are they on their toes? Because they’re trying to set themselves apart from their competitors; and in their

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Growing Customer Relationships

Why Email Marketing Is Relationship Marketing For small businesses, online competition is fierce. And that’s in part because you’re not just competing against other businesses for your audience’s attention, you’re competing with a person’s friends on Facebook, their favorite entertainment

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Deliver a More Engaging Digital Experience

Making brands work online. 1. Be consistent Picture this common scenario: offline, your brand is dark, mysterious, premium and extravagant, with considered details and luxurious print finishes. Online, however, your Website is quite different; light, bright and minimalist, leaving users

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Brand Your Business

Branding is an action that is strategic. Branding and marketing are often used as if they mean the same thing. There are different. Branding goes deeper than your marketing. Your brand is made up of your voice, your personality and

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