Category Archive for "Marketing"

Deliver a More Engaging Digital Experience

Making brands work online. 1. Be consistent Picture this common scenario: offline, your brand is dark, mysterious, premium and extravagant, with considered details and luxurious print finishes. Online, however, your Website is quite different; light, bright and minimalist, leaving users

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Brand Your Business

Branding is an action that is strategic. Branding and marketing are often used as if they mean the same thing. There are different. Branding goes deeper than your marketing. Your brand is made up of your voice, your personality and

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Help your business bloom.

Exhibit Your Business at Outdoor Events As winter fades, spring ushers in an explosion of outdoor events like farmer’s markets, food festivals, craft fairs and fundraisers – all of which can help your business bloom. Read on to learn why

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Legal Marketing Statistics

The Top 15 Legal Marketing Statistics for 2017 Marketing is crucial to success in the legal business world. How do you best market your particular products and services? How do you set yourself apart from your competition? How do you

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Retailers must embrace digital… now!

Digital technology is forcing retailers to redefine how they market and sell to consumers. That means embracing digital channels like social media and mobile. We’ve heard the sob stories of retailers like Borders and Circuit City that inevitably failed because

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