Are you paying attention?

November 09, 2012

Have you decided to ignore the Internet and social media?

So you think the use of Internet technology to reach a reach a wider audience, convey a professional image, tell your unique story, inspire positive action, build strong relationships, increase awareness, achieve better results and generate new opportunities is a croak, a fad, a time drain… an unnecessary expense?

We hear excuses from people every day on why their business or organization doesn’t have a Web presence or use social media – here are some:

  • We’re not sure if it’s appropriate for our business or organization.
  • We don’t have time and don’t want to make the time.
  • Our clients, customers and contributors don’t use the Internet or social media.
  • We don’t have the resources available to learn what to do, where to do it and how to do it.
  • We don’t care what our audience is interested in, what causes they are committed to, where they’re going on vacation or whether they “like” or “follow” us.
  • It costs money – is there a benefit on making that investment?

Here is a question we think is worth considering: What does it cost if you do nothing? The answer might be unsettling – potentially, it could cost you everything.

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